Google today launched a new look that features a navigation bar on the left side of the page. Powered by three Google tools—Universal Search, the Search Options panel and Google Squared—the left-hand side navigation bar provides users with a richer search experience that highlights the most relevant search tools and refinements for any particular query.

For example, the Search Options panel allows users to customize search results by suggesting the tools that are most relevant and helpful to the query. The second tool, Google Squared, which is available on Google Labs, helps users locate and compare entities.

Along with the new left-hand side navigation bar, Google has revamped its look and feel. The company updated its color palette and logo. The new logo is free of the heavy drop shadows and the letters seem brightened up a little. The trademark sign has also been removed.

In a post on the Google blog, VP of Search Products & User Experience Marissa Mayer said "Today's changes are the latest in our continuing efforts to evolve and improve Google.

"We've been testing these changes with users over the past few months, and what we're launching today reflects the feedback we've received."